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I had similar zero conversion results for our small FB campaign for professional photography for dating profiles - very much a consumer service - I was surprised at zero bookings. I am also a web developer as a day job and have a client who wants to run an ethnic dating site, so I am glad I tracked you down from your blog articles, which look like a better marketing channel for you :) - will be checking out UNA for sure. On the unrelated note - I really want to see UNA samples functioning as a dating website or at least a list of modules that is needed for a dating website such as core+ module1 + module2 etc.