These are very interesting thoughts Baloo. I used to coach teams in creating social media engagement strategies, what I realised over time is that everyone has a natural medium for communication. Lots of people hate writing, particularly long form, and feel extremely uncomfortable in doing so, particularly uncomfortable knowing that their writing would be made public. But those same people who don't enjoy writing, might feel great on camera, so naturally gravitate to VLoging.

 What I've found over time is that there are ways in which people naturally communicate, and will gravitate to a platform that works best for them. Some people love long personal philosophical posts, some love debate debates and others just like taking selfies. As publishers we need to find our people, those that love what we do and naturally engage with our means of communicating. I think that we must accept that not all people are going to engage with our platform, and do our best to engage with the people that do.