Brandpref

The objective of BrandPref is to create a global Social Media on Marketing Research to measure  Brand Preferences of consumers. We know that a global social media needs to be extremely simple as it is impossible to build teams in each and every country.

We know by years of experience that although consumers have awareness on 3 to 4 brands when it comes to purchase decision it comes down to comparison of only 2 brands. That is the insight behind BrandPref.