Baloo - I'm thinking more with a marketing/operations head than development. Essential UNA is a single platform, capable of delivering a huge range of potential solutions - there are way too many choices for novice users, so we can create pre-defined or opinionated solutions to get people started quickly, or as you said 'three solutions in one with three modes "beginner", "advanced", "expert" -  hopefully over time people can progress from beginner to expert, but of course some people aren't interested in becoming 'UNA experts' - they just want something that works, and is quick and easy to set up ie. the 'Squarespace customer' - We are working on a solution to fill this gap - watch this space ;)