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3. Account and profile separation. This is a very important feature that mustn’t be overlooked.
This can also be a rather bad thing depending on the type of site one is creating. For your business site; you probably don't want it structure this way. The feature is very clumbersome as well as far as new users are concern. I haven't seen such on any site that I have joined. You join and your profile is there. With UNA you join and then there is this confusing thing about creating a profile or an organisation and it just doesn't make sense. I suggest that if you are going to use UNA you have it so that when they create an account it automatically creates the person's profile and disable the creating an organisation.
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There is is an option to create profile from account immediately, which would make the site work like any other. Yet, we now have a few custom sites that rely heavily on ability to choose multiple profile types after joining - i.e. patient/caretaker/nurse/doctor/hospital or student/parent/teacher/faculty, etc. not just roles but completely different ‘personas’. It’s definitely not for a typical social network, but it makes a great difference for more specialised sites.
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