I must have misled people with the title of this post. I didn’t mean that Pro Apps would be completely free in this scenario - rather free to download and install, but paid when updates are required.

In the long term however we would like to step away from charging for apps and monetise through integrated services, such as media server, notifications server, mail server, analytics, monitoring, etc. A lot of these services are necessary for a site to function but can be expensive when it’s just starting. For example, running your own streaming server when you only have a few streams sometimes is really inefficient - it has to be quite powerful even for a few hundred of viewers, but it would idle most of the time on a smallish network. We can offer and “shared” system integrated with UNA. Other things like, say, frontend apps or analytics can be integrated efficiently if we handle the service and still be economical for the network operators. The end game is to get revenue from clients in proportion to their success - minimal at first and more when the networks start scaling.