Comment to 'The UNA framework from an association's perspective'
  • Here's another use case, for when it's useful being able to tell paying members from non-paying members, apart from associations. Let's say a company wants to create a customer community. Therefore, they invite their own customer base to join their organization profile on their UNA framework built platform. Now the company organizes events on- and offline for their customer community, like roadshows, asking an expert for tips&tricks in a streamed online meeting, participating in free courses, etc. Of corse, all of those events would be offered for free to existing customers (because the company tries to up- or cross-sell with those events). But for leads, the company might wish to collect fees from non-customers, for covering the costs of a roadshow or any other event. In that case, again an option is needed to distinguish between non-paying members from paying members in context elements.