Comment to 'UNA & The New Blog - 3 Dimensional Customer Engagement'
  • Needless to say, you like to write, it shows / reads. It smells of passion all that. So I would say that I have a site that complies with these three directions, and especially point 2, I cut all the queues that I could cut with the large platforms for a long time to avoid working for them in the end.
    The main problem I encounter is the difficulty in getting people to speak / write. However, I approach a lot of diverse and varied subjects and a bit like you just did here, I develop, but also excellent is the tool, the problem remains the same, people find it difficult to express themselves, I sometimes ask if they don't think they should pay the word per piece. The answers are always short and shy. I don't know where this problem actually comes from.
    I have some regulars who let go but they are always the same, difficult to trigger this desire to write and get a new participant who does it fully. When a new participant as described arrives, I want to cross the calendar.
    Notice, I see it all over the place. Are they afraid of being judged wrong, is it shyness, are they no longer used to thinking, where is it the result of the "like" buttons that give this false impression of having responded and participated without actually doing it?
    I ask myself these questions every day. I added this little sentence recently "There are no wrong answers, any opinion is welcome, participate, dare, so don't be shy ..."
    On a subject like that, I should have 2300 answers, not 203 ... however the results are still significantly better than in Dolphin, but not as good as I would like, that remains problem # 1.

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    • These are very interesting thoughts Baloo. I used to coach teams in creating social media engagement strategies, what I realised over time is that everyone has a natural medium for communication. Lots of people hate writing, particularly long form, and feel extremely uncomfortable in doing so, particularly uncomfortable knowing that their writing would be made public. But those same people who don't enjoy writing, might feel great on camera, so naturally gravitate to VLoging.

       What I've found over time is that there are ways in which people naturally communicate, and will gravitate to a platform that works best for them. Some people love long personal philosophical posts, some love debate debates and others just like taking selfies. As publishers we need to find our people, those that love what we do and naturally engage with our means of communicating. I think that we must accept that not all people are going to engage with our platform, and do our best to engage with the people that do.