Mark Zuckerberg and his Facebook crew's problem is their thought process. A platform was developed that people thought was cool so they used it. It grew. It's nothing more than convenience. Facebook is not a public mediator or a publishing dictatorship, or any representative sworn into a legal office. It's strictly a web app that offers convenience. I am perfectly fine with resorting back to using email and calling people from my phone. Remember those days when we actually cared enough to call our loved ones? Now...everyone just "send them a message on facebook". 

The world's mindframe is in a bad place.