Locals-com

I just became a member of Locals-com, to check it out. A Very intuitive platform that nicely leads one through the sign up process. Just how it should be. Next to nothing on the Locals website but your simple profile until you join groups (profiles) which produce a shared feed, which is where any action is. Still the site is smooth as silk. It really doesn't have anything else but the profile and feed sharing but its huge and worth billions already. Basically just the Groups platform from here it seems. Thoughts anyone?