page block creation

Hi

I'm trying to create a new profile page on my website to list medical information. ( which I'm hoping to link the QR code generator app to )

I have so far, got the new page created so I can add blocks and have created the link in the profile page to point to the page. I have created the new forms display for the profile page. Yet to try creating the add info and edit forms ( pointers here would be good )

Where I am struggling is how to get the new form display to generate into a new page block, i'm sure it's probably really easy, but I've been away from web development and my brain is a bit rusty. :)

I hope I've detailed this so it's understandable. I've included a screen shot of the page i'm trying to create.

Thanks in advance for any help anyone can give.

Cheers

Mark

*/ EDIT

Digging a bit deeper it looks like this is what I need to change ( a:2:{s:6:"module";s:10:"bx_persons";s:6:"method";s:11:"entity_info";} ) I think I need to change the ( S:11:"entity_info"; ) to something else, but what?? I've seen there is an ( s:16:"entity_info_full" ) where are these pointing to? I've created the form view called medical, which is what i'm trying to display. I just can't seem to find where these are being referenced from. I've got a new page block displaying, but it's with the entity_info form.