That is one seriously sideways test 🤦‍♂️

Look at the individual scores - almost everything is pushed back by equally weighted 0 score for not having a Facebook page. Really? It’s a 10 point advantage in my book. 

Then there are suggestions like having links descriptions - largely irrelevant for UI links especially in the age of mobile where on-hover doesn’t exist.

Also amount of text per page is a factor? 

I think it’s a bogus test, but having said that we do use online tests to find ways to improve all the time.