Great question. I had my site up on my current domain starting in 2011, I built the traffic on the site and a social media following of over 2 million however Facebook is now used as the what not to do guide and provides little other value. I started testing UNA maybe 3 years ago and made the switch completely about a year ago.

A few things to point out, I already was getting around 2 million monthly unique visitors, and coming from WordPress the opportunities are boundless with UNA. My strategy was to learn UNA and how all of the new tools could be used first by me and my team, then the front-end users.

We have diversified our content from strictly EDM into all genres and added news, we were already a leader in live-streaming video technology so it will be great to start testing the Ovenmediaengine Stream module UNA has developed.

I would recommend getting your content strategy organized, start with only the modules you need to start and then add as your users get used to your site. Anything Google Adsense sucks as far as I am concerned but I have tested and the results on UNA were better than any of my WordPress sites if you are down for a crap user experience. test it out.

Research your niche, be patient, learn The UNA platform, and ask for help when you need it. While UNA has been updating rapidly over the last year and it has been tough for everyone to keep up, my experience has been everyone has been helpful in getting any issues resolved. Best of luck!