This week we'll be fully transitioning away from Google Analytics and switching to Matomo On-Premise for traffic analytics. This is the first step towards providing Matomo as a preferred analytics system for UNA-powered sites using Google Cloud, recommended for all self-hosted sites and installed on-premise for all Business and Enterprise UNA clients. You can still choose to continue using Google Analytics, but we do recommend to consider Matomo.

A few reasons to choose Matomo over GA:

- No data-sampling. All of your traffic is considered.

- Full configuration and integration control with Matomo On-premise. 

- Better privacy protection for your clients.

- Configurable for full GDPR-compliance.

Most importantly, we want to get rid of as many dependencies on external services as possible in UNA. Companies like Facebook and Google failed to uphold adequate privacy protection standards, and we can not in full conscience continue using them wherever we can find a good alternative.