Ok so, I have another dreamed up thing here but it makes sense, it might be tried sometime.
I had this thought about a way to provide advertising on UNA platforms, which involved one site using an ad server, which will run ads on other sites. The owner of the ad server site runs ads on the UNA platform and allows newly create sites to obtain the ad zone iframe scripts to run in their site.
Cookies track what urls, the ads impressions are being counted from, as well as the clicked-on ads. And hence, profit sharing can be done this way. I figure that this is one way that a UNA site can help other UNA sites, and help pay their hosting cost etc. If they come to make enough, they could commit some money to advertising and promotion of their site to increase its membership.
I was looking at the UNA Banner Ads app and I believe it can do a good job of advertising the same as any good ad server. It seemed to me it had several ad zones in the demo. However, for site-to-site ad server use, you would need to install a WordPress directory and get the Ad Server plugin, with the Sales plugin.
Lately I have been caught up in exploring things in the realms of marketing. And so, I am thinking this article is something along those lines. And pitching a project as a free enterprise in the free market economy of the United States. However, I hope it gets people to thinking, and also, who knows what people can do when the stand together.
I was looking at hosting services and ran across one in which, down deep into their site, I ran across the fact that they were aware of UNA. So, I read up on what they had to say about it. As one of their recommendations for a potential website idea.
Well, I have been exploring a project since I found Dolphin and then UNA 9 using Xampp, and I went online back there with developing it with UNA 12 and having people to beta test the idea. And I did not have money to advertise so you know how that goes. One thought occurred to me was that UNA might find another place to add additional hosting through this company, since their Enterprise dedicated hosing accounts are cheap, $18 to be exact but that means a three-year account, otherwise it is higher paid monthly. And they do have a reseller plan.
I also got to thinking about my notes and plans, and places I can advertise through, regionally and statewide, and then onwards later on. And my ways of promotion I have planned, and so my project. I once had a vision of a niche special interest social media site, but the vaster market of everyone, seems like a better arena to market to. I redesigned UNA with an internal business network for every business who joins to network among themselves and the people, and a means to create a network for communities to find each other, in terms of towns, and cities and counties and states. And a magazine, which is sort of easy to do.
Anyways, I decided to write something that I might send to this company and pitch a concept to. I will just call them VIP, and the following is the concept of the sales pitch.
Dear VIP
Hello, my name is Dan Jackson, and I have been thinking about something and developing a concept, which I realize would be the next best thing. But it takes some time to grow which is the key factor. And although I am not certain of who could be interested by this, I am reaching out to pitch a project that you might consider.
"The highest annual income from a single hosting account can reach up to $6,000 for dedicated hosting, while reseller hosting can yield around $1,800. The actual income will depend on the specific services provided and the pricing model adopted." Wikipedia
Suppose that one hosting account could provide up to $100k annually to the hosting company that host it, instead of let's say $1800 annually. This of course requires a vision and working towards it. As a side project of the hosting provider, which does not have to be developed in house, but can be developed remotely by the individual that come up with the project. Which can include some of the original code developers. And I am talking about developers of a renowned brand and logo here.
Furthermore, what I mean by one hosting account, is by way of one domain name as compared to one account hosting an unlimited number of websites. However, that account would have the ability to host other sites in their account for others who follow their model of business. And for hosting developers. However, that is not a part of the vision, only a potential should it come about.
Now let's say that this project grows in the coming years to provide $500K to the hosting company by hosting one account? And also, let us say that some of the developers at some place such as UNA at unacms . com migrates there, to assist in maintaining the project off and on, and dealing with problems as they occur, and also, spend a little time here and there on the site to do some special development for your hosted project. Since you are aware of UNA, I am certain that you know that UNA has developers who will develop a special-order app for any site owner?
Now consider the annual cost of advertising your business. And let's say, for a smaller cost, you invest in hosting a project as I suggest here. And of course, this project would require advertising, but we can see what we can do for that. But everyone involved would have to promote it, not just place all of the burden upon one. As for your cost, it only involves an Enterprise server.
Project requirements: the hosting company must have more than one unused server, not that the project needs more than one, just that the company has one to spare and perhaps more to spare so that they are hurting for nothing. I mean, I would not want to take the only available server left for the company to use when needed. And of course, CPanel with all the required Apache modules, and the current PHP version preferably 8.4 to 8.5
As for how soon the project can come up online is overnight, then there is the matter of growing it to its target of visitor traffic. Furthermore, it will have an ad server built into it, that advertisers and advertising agencies can join and log into, and then upload their ads. And the server will be capable of serving ads on other sites if anyone requires. Furthermore, it can run ad spots using code from advertising agency servers, to provide them a paid for spot of advertising in one or more ad zones. Hence, the ad server will be automated, it just has to be moderated and check the sites of everyone who joins.
The future of the internet, I believe requires rethinking and another vision, one that will interest those how visit and see it, and in turn they will tell others about the place and invite them to join. And also, you have to include everyone into the scenario, since everyone is your market. And the interest today, consist of general and casual users, as well as online influencers, and streaming broadcasters. And various kinds and levels of business who want to engage in ecommerce, and who want to advertise in those places were masses of people congregate under one roof.
You may check out my vision at this url: mysitedotcom
Dan
So maybe I am a dreamer, or I really mean it, and who knows, I am known to do what I conceive of doing, if I believe in it. Plus, I research things, my background is in electronics, and I am known to design circuits and teach about them. I do know how to research and take notes. And so, I study things up as i go.
Now advertising was the thing I explored for a while, not just advertising on a site, but advertising and promoting your logo and brand and knowing who your market is.
I think I will spend some time in this group. And I want to say my first experience with UNA was with UNA 12. And I have come to be able to redesign the network feeds to re-envision UNA for a network that provides a Business network inside of UNA for use by small business, and a magazine section in the site for viewing the Post. And I created another section I call Networks to help people to find their local and regional communities. I believe a better way to market a social media site is to market it locally first, using the community team spirit of the region around you to get people to join, and then they spread the word by word of mouth to get family and friends to join. Of course, you would do regional advertising of your site via local and regional small town and city newspapers.
Local and regional newspaper advertising is the cheapest means of advertising, and you can advertise off and on over time, to keep your sites brand and logo in mind.
For Kentucky the team spirit is Go Big Blue UK. You promote your site by promoting and standing for what your region stands for and promoting their school teams and the regional institutions they relate to and hence promote their interest.
Now in time as people spread the word to family and friends in the nearby states, they join and so do advertisers and even advertising agencies. And so, you install inside of your base home directory a folder that contains a WordPress Ad Server that people can join and upload their ads onto the network.
Now China and India have the largest population of social media users, while the USA has the largest response to online ecommerce advertising. While China, India, Germany and Brazil rank in the top with the USA. Hence, for us here in the USA we want to look at our market, which is as I said the market with the largest response to ecommerce advertising. Note however some of that ecommerce is going to China who have companies that advertise in the states and have warehouses here.
Hence, you would not want to think of growing into a global social media site like Facebook with all of those 30,000 or more servers they have. And who do you think mostly pays for their servers to serve the globe? It is the online advertisers who pay high prices to advertise on Facebook, and these are USA advertisers. If they only had social media sites that only serviced the USA with fewer servers, then those sites could provide advertising at a lower cost, and the advertisers would migrate there.
If you understand this, at some point Facebook will reach critical mass in terms of cost to run and maintain servers for the globe versus income. Since those other nations out there, are not providing the income from response to advertising that the USA provides. Do the math. Your vision then would be to only be of service to the USA and thus not grow to have a massive number of servers one day. You would hence block some global IP addresses to limit membership to the states and its territories, to conserve server space. Well, this is the USA group, so I am saying it.
To sell and promote your social media site to get people to join, you should rather think of your region of the world, and hence you corner of your state, and market it there, to the regional base. In your county and the surrounding counties to start. And then, in time it should grow out from there. Make you site something relative to your region and obtain their interest, as you promote theirs. It is a two-way street, and furthermore, UNA's marketing to people to obtain and use UNA is also a two-way street since UNA needs things the owner of the site can use to market it to everyone. More about the meaning of this later herein.
Focus on the harvest.
You should think more about your corner of the world and providing advertising services to regional businesses to advertise on your site as the site grows with regional users, and then one day spreads into the nearby states. I would suggest this vision instead of being a niche special interest social media site. To obtain members for a site that focuses on a niche in the market, requires expensive nationwide advertising and promotion, to find all of those people of that niche special interest, which in reality is a small number out of the masses of people nationwide. You should rather want to be of interest and service to all in the free market economy of the United States. And so, begin by promoting your regional interest. A state-wide site would be attractive to advertisers.
Furthermore, in order to be of service to all, UNA would have to consider that UNA should provide some modules for online influencers use. For streaming broadcast where the stream is automatically saved, since the USA market includes streaming broadcasters. And a module for placing video ads on the videos saved on the platform. It might also consider a full-fledged Ad Server for UNA, where the UNA site owner can place ad zones wherever they want. And the ad server should also, be able to provide ads on other websites and platforms, so that the UNA site owner can provide a service not just on their site but other sites, and I mean on other UNA sites, as an advertising network to help other UNA sites to cover their hosting cost. And I have a vision for that; I already wrote that down in another group.
I envision one UNA site that has grown and become successful, who provides ad iframe scripts for other UNA sites to use (in "raw blocks"), and charts their ad impressions and clicks on the other UNA sites via cookies, and shares income with those sites for their service in a UNA network. Well WordPress can do this presently.
Now one more item here, you have heard of a marketing funnel where people advertising a site, to drive traffic to it, to funnel them down to reviewing and buying a product. Well, this works if you can afford the initial advertising. The largest funnel of them all is a social media network whose product is the ads on the network. This in reality is your product. Where you do not have a product for sale just links to services and products. And you need to know how to add more ads to your network without creating user ad fatigue. And you need to have features in social media that everyone wants, like features that are desired by online influencers and advertisers. Including features for business use. My UNA demo site has a Business Network designed into it, so I know this is possible to do. Creating things like an internal business network with an office desk and a similar desk for online influencers and journalist to edit their post, and both with their own calendars. Remember that online influencers are driving the trends in social media, and advertisers are looking at them and selecting them to carry ads for them. However, you can place ads on their videos and monetize them and share the profits with the influencer, if you have a module for that.
Envision ways and means to help UNA site owners to be able to derive more income to support their sites and to make a profit. And who knows, maybe sell more UNA services in the process, but help the site owner.